Trusted accounts now skip content checks entirely
When we review an account and mark it trusted, that is meant to be the end of our second-guessing your content. It was not quite. Three checks still applied to trusted accounts, and one of them, our check for a sender posing as the recipient’s own organisation, catches something that legitimate software does all day: naming the customer in the subject line. An invoice reading Invoice INV-2041 from Acme for Northline Logistics, sent to someone at Northline, looked the same to the filter as a message pretending to be Northline. Sends like that were rejected with content_flagged even though the account was trusted.
Trusted accounts are no longer content-filtered at all. Every signal is still scored and recorded on the email so you can see it in your log, and it is still visible to us, but nothing about the wording of your message can stop it from being sent.
This does not weaken anything for other accounts. The filter is unchanged for everyone who has not been individually reviewed, and the protections that matter most, sending limits, reputation monitoring, and suppression enforcement, apply to every account including trusted ones. Those watch how an account behaves rather than how it writes, which is the right way to catch a problem without punishing normal transactional mail.
If your sends are being rejected for content that you know is legitimate, contact support and ask us to review the account.